Wait, maybe neither one of them, maybe it's just the Apple Ipad itself that was supposed to stand out in there new guerilla marketing campaign on live TV tonight at the 2010 Grammy Awards!
Stephen Colbert carried the job of reading off the nominees for the song of the Year for 2009. But he looked as if he couldn't find the list of names, then he surprises us all with his brand new apple iPad. And he went through all the motions that showed really what the apple iPad can do. It was really on and working. Teh screen was changing from vertical to landscape and back again. Moving it around he showed how portable it really is compared to the macbook pro. And most of all Stephen Colbert showed everyone how easy it is to conceal it within a rented jacket at the grammy's.
Was this apple's first attempt at dropping a long running guerilla marketing campaign. We will have to say what all the critics say in the morning but it sure seemed like it to me! Maybe as I come across and find new ways that I say apple marketing there new iPad I will save images of them and put them all togther in a cool little Animo Video.
http://www.youtube.com/watch?v=b6oFkpwcTzY - watch stephen colbert at the grammy's
http://bit.ly/animototube - watch animoto videos
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